SweetWater Brewing Company is one of the largest independent craft brewers in the United States based on volume. Beginning with the flagship beverage offerings, SweetWater has created an award-winning lineup of year-round, seasonal and specialty beers, a portfolio of brands closely aligned with a cannabis lifestyle.
All dollar amounts in the press release are expressed in U. Founded in by Freddy Bensch, SweetWater has broad consumer appeal and has established distribution across 27 states plus Washington, DC and has ample capacity to support distribution efforts into new geographies, with limited capital expenditure.
From its state-of-the-art brewery in Atlanta, GA, SweetWater produces a balanced variety of year-round and seasonal specialty craft brews, with SweetWater beverages available in approximately 29, off-premise retail locations ranging from independent bottle shops to national chains.
SweetWater's significant on-premises business allows consumers to enjoy its varietals in more than 10, restaurants and bars. For the year ended Dec. We will establish and grow our U. Freddy Bensch, SweetWater's Founder and Chief Executive Officer, commented, "We are excited by the opportunity to join a leading global cannabis company and build a successful future based on the strengths we both bring to this combination. Our brand offerings and SweetWater Fest complement Aphria's cannabis business and create mutual opportunities for accelerated expansion into other cannabis- and beverage-related products in the U.
We will leverage our growing beverage offering and build an even stronger, more diversified company with a continued focus on authentic and distinctive brands using some of the freshest, most flavorful ingredients to create innovative and high quality beverages including beers, seltzers, spirits and non-alcoholic beverages that our loyal and growing consumer base has come to expect from SweetWater. Strategic and Financial Benefits In addition to acquiring a strong brand and accretive business, this strategic acquisition positions Aphria with a platform and infrastructure within the U.
The acquisition will create a larger and more diversified leading global cannabis company. Aphria believes the combination will provide several financial and strategic benefits, including the following:. The acquisition is expected to further diversify Aphria's current net revenue mix, with the combined cannabis and distribution business representing approximately 85 percent of net revenue and the craft brewing and beverage business representing approximately 15 percent of net sales, based on the pro forma net revenue.
According to Brewers Association, retail dollar sales of craft beer in the U. Aphria's acquisition of SweetWater Brewing Company will provide a robust, profitable platform for future growth and development in the U. Aphria believes the acquisition will position it to introduce and build brand awareness of, and equity in, its existing adult-use cannabis brands Broken Coast, Good Supply, Riff and Solei in the U.
Leveraging SweetWater's innovation knowledge and expertise, Aphria plans to introduce its brands via craft beers and other beverages as well as other non-alcoholic products as it seeks to take advantage of opportunities for both the adult-use and health and wellbeing beverage trends.
By Lauren Hirsch. SweetWater, backed by private equity firm TSG Consumer Partners, is in talks with investment banks about a stock market flotation that could come later this year and value the company in the hundreds of millions of dollars, the people said this week.
The sources asked not to be identified because the deliberations are confidential. SweetWater and TSG declined to comment. This growth can be explained in part by innovation: Brewers are creating new beer styles, prompting some consumers to buy beer as they do wine, according to consulting firm Kurt Salmon.
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SweetWater Brewing Company, which brews beers including Extra Pale Ale, Take Two Pils, Hop Hash and Georgia Brown. Atlanta's Sweetwater Brewing is reportedly planning to go public. Reuters, citing sources familiar with the matter, said Sweetwater is “in. SweetWater Brewing Co. is preparing itself for an initial public offering, Reuters reported citing people familiar with the matter.